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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Sales Promotion and Advertising of Company
 Švecová, Petra ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with marketing communication of Metro Cafe Bar in Havlíčkův Brod which is owned by company R&S Group HB s.r.o. Marketing communication is oriented on sales promotion and advertisement. Main purpose of theoretical part is to describe defition of marketing, marketing communication and commnucation mix. Practical part is oriented on chosen company and the current situation. Finally, in the last part there will be introduction of questionnaire with its results and suggestion for improvement of marketing strategy.
Detailed record
Sales Promotion and Advertising of Company
 Švecová, Petra ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with marketing communication of Metro Cafe Bar in Havlíčkův Brod which is owned by company R&S Group HB s.r.o. Marketing communication is oriented on sales promotion and advertisement. Main purpose of theoretical part is to describe defition of marketing, marketing communication and commnucation mix. Practical part is oriented on chosen company and the current situation. Finally, in the last part there will be introduction of questionnaire with its results and suggestion for improvement of marketing strategy.
Detailed record

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